What To Expect With Our PPC Services
Hiring a marketing agency for PPC Services is often seen as a risky process. We’ve designed our campaign process to eliminate the roadblocks that other PPC providers present their clients with, allowing us to give every client a stress-free, positive experience.
The first step in every PPC client’s journey is brand analysis. We review your marketing strategy and interview you to develop a deep understanding of your overall strategy, growth goals, business needs, sales process, and brand identity. This due diligence sets the stage for us to create a PPC campaign that will surpass your expectations.
Before you can spend your own PPC budget, you need to know how your competitors are spending theirs. We use a suite of advanced PPC competitive analysis software tools to discover which keywords your competitors are bidding on, how much they’re bidding, which pages they’re driving traffic to, and what they’re saying in their ads. We use this data as a competitive benchmark, and update it throughout your PPC campaign.
Often called keyword research, our user research stage is designed to discover the search patterns and behavior of your target audience. We use a variety of tools to learn which questions your audience is asking online, what devices they use most, and when they’re the most active online.
With a wealth of data in-hand, we get to the nuts-and-bolts of our PPC Service offering by beginning campaign setup. Using the information gathered during our preliminary research, we design a PPC campaign that targets keywords in a strategic manner, with a focus on relevance and budget optimization. This stage includes building your final keyword list, setting bid strategies and budgets, writing ad copy, and creating any necessary landing pages.
Our PPC Services are not of the “set it and forget it” variety. Like any other digital advertising method, PPC campaigns can be vastly improved if the team executing the campaign measures performance constantly, and uses data to make key campaign improvements over time. We monitor your campaign on a daily basis using our live dashboards, keeping tabs on how users and competitors react to your ads. We then make regular updates to keywords, bid strategies, ad copy, and landing pages to improve the ROI of your PPC investment over time.