Roofing is one of the most competitive industries out there. Whether you offer commercial or residential roofing services (or both), your company has more competition today than ever before. Major metro areas often have more than 500 roofing contractors competing with one another! If you want to stand out in such a crowded market, you’ve got to set yourself apart. Today’s fastest growing roofing companies have realized that digital marketing is the key to bringing in new business. In this post, we’re going to explain the importance of digital marketing for roofing contractors, and how you can start using it to grow your business today.
There are more than 700 roofing companies competing for business in San Antonio, Texas alone.
The Importance of Digital Marketing for Roofing Contractors
In the past, local contractors thrived on word of mouth. Do great work, and your customers will bring you more customers. While referrals are still a major source of business for roofing contractors, residential and commercial customers are turning to the internet to find roofing contractors in increasing numbers. In fact, 85% of consumers use the internet to find local contractors, a number that increases every year. That’s made digital marketing for roofing contractors more important than ever.
Think of it this way: the best time to contact a potential customer is when they have an immediate need. That’s why scores of roofing companies send out sales people to go door-to-door after a major storm! However, home and commercial property owners turn to the internet when they need a roof repair or replacement. If your company isn’t taking advantage of digital marketing, you’re missing out on a majority of the potential customers in your area.
When your roofing company makes digital marketing a priority, you turn the tables on the industry’s traditional way of getting new business. Rather than canvassing neighborhoods for new customers, your customers come right to you.
Key Strategies of Digital Marketing for Roofing Contractors
We work with roofing companies all over the United States, which has helped us understand exactly which digital marketing strategies are the most effective. Here are the three main strategies we use to help roofing companies grow:
1: A Top-Notch Website
Property owners are more likely to hire a contractor that they perceive as professional and experienced. When it comes to roofing, a website is your #1 way to make the right first impression on potential customers. When we build websites for roofing companies, we put a lot of emphasis on experience, customer testimonials, and visual examples of past work. The goal is to make sure that every person who visits your website feels like you’re the best roofing contractor for them.
In addition to looking pretty, a roofing company’s website should generate leads. It’s great to have a polished page with fancy logos, customer testimonials, and pictures of your work, but those don’t do much good if the website isn’t built to bring in leads. We use a strategy known as conversion optimization to drive your website visitors to become leads for your business. This helps us build websites that are profitable for our roofing clients.
2: Search Engine Optimization
That professional website isn’t of much use if property owners in your area can’t find it. Once we’ve built a quality roofing website, we set to work on search engine optimization, or SEO. SEO is a strategy that focuses on making sure your website is at the top of search engine results when property owners in your area search online for the services you provide. 90% of people don’t look past the first page of search results, with the number one result on the first page of results getting more than a third of all clicks for a given search term. Roofing contractors can take advantage of SEO to make sure they’re the first (and often only) company that potential customers consider when they search online.
Ranking well in search engines is a major focus of digital marketing for roofing contractors.
3: Digital Advertising
Most roofing contractors keep tabs on their local area, and know when customers in a given area are likely to need their services. What if you could use that knowledge as part of your roofing company’s digital marketing strategy? With digital advertising, you can! We use digital advertising, including search engine advertising, to put the roofing companies in front of potential customers across the internet. Did a subdivision in your area get hit with a bad hail storm? Digital advertising can make certain that property owners in that area see your business when they browse their favorite websites, use social media, or search online. Digital advertising is the #1 way to drive roofing leads online, particularly when SEO can take months to produce leads in the most competitive markets.
How to Start Using Digital Marketing for Your Roofing Business
When you invest in digital marketing, you’re essentially getting a salesperson who never sleeps, gets sick, takes vacation, or has a bad day. The best part is that it’s never been easier to use digital marketing to grow your roofing business. Our team works with roofing companies across the USA to create polished, profitable websites and execute lead generating digital campaigns. We’ll help you make the most of your marketing budget, and use our unique industry experience to help you grow your business. If you’re ready to use digital marketing to bring in new leads, get in touch with us today.