Limited budgets are par for the course when you own or work for a startup or small business. Administrative overhead never seems to stop growing, and it can be hard to get far enough ahead to be able to invest in your company’s growth. For many business owners, digital marketing is a “someday” goal, one that keeps getting pushed off due to lack of financial resources. This guide will explain five strategies that will allow you to benefit from digital marketing on a budget.
Build your own website without writing code
It seems obvious that a business website is a necessity, but the fact is that thousands of companies don’t have one. If your company doesn’t have a website today, there’s no need to put building one off any longer. You can build a pretty solid business website without learning any programming and without spending hundreds of hours or thousands of dollars in the process. Check out our DIY business website guide for more details..
Start using social media
Now that you have a website, it’s time to expand your digital marketing strategy. Social media is a great way to keep in touch with your customers and to find new ones, and you can do a bit of basic social media marketing with minimal effort.
First, you’ll need to identify the social networks that make sense for your business. If you’re a B2B company, LinkedIn is probably your best bet. Otherwise, Facebook is a strong choice, followed by platforms like Snapchat, Twitter, and Instagram. In the beginning, choose one platform to focus on to keep things manageable. Create or claim your business page on the platform you’ve chosen, and make sure that it’s images and color match your website. Once that’s done, post regular updates to your page (once or twice a day is optimal). Updates can be anything from short articles related to your business, customer testimonials, or information on upcoming promotions. Encourage your customers to “like” and “share” your page and updates as much as possible- doing so will expose your brand to new audiences at no cost to you.
Social media is a great tool for those who want to perform digital marketing on a budget.
Get your online citations in order
Citations are a big part of getting found online. A citation is any place where your company is listed. Common examples include the Yellow Pages, Yelp, and TripAdvisor. Search for websites that list companies like yours online, and make sure that your company is listed accurately. If the website includes reviews, encourage your customers to leave positive reviews for you. This will help draw new customers to your business while also helping your website rank higher in search results. Be cautious of anyone who asks you to pay to be listed- there are plenty of free listing opportunities out there.
Start creating content
Content marketing is a low-cost strategy that will fuel your website’s SEO while also giving you plenty to share on social media. Make a list of topics that are related to your audience and your business, and start creating content around those topics. When you write new content, aim for a 300 word minimum, and use Yoast to make sure that each piece of content is targeted at a specific keyword.
Use email marketing
Email is a fantastic way to stay connected with your customers, and can turn customers into loyal brand evangelists. Using a tool like Mailchimp, you can start an email list in just a few minutes. Collect email addresses from customers via social media, your website, and in person, and start sending them content and promotions on a weekly basis.
Digital marketing on a budget is possible!
These five strategies are the key to leveraging digital marketing on a budget. Each of these strategies will take time to implement, but patience and consistency will pay dividends in the long run. If you’re not quite ready to hire a company like Risr to implement your digital marketing strategy, we highly recommend the DIY approach that we’ve outlined here. Of course, having the right team as a partner can help you achieve bottom-line results much faster, and agency services are more affordable than ever. Consider our digital marketing services if you’d like to see growth a little faster!