Infographic: B2B Digital Advertising Statistics
Today’s content comes in a more visual format than usual. We’ve created a simple B2B digital advertising infographic that highlights three trends which every marketer and business owner should be aware of. For those who prefer to read, we’ll summarize these trends (and why they’re important) at the bottom of this post.
Statistic One: Content Marketing Rules The World
B2B digital advertising is extremely competitive. To gain an edge over others, smart companies are using content to fuel their advertising campaigns. This allows them to stay relevant during all stages of the buying journey, and puts them in a position to establish themselves as influencers and leaders in their respective industries. 88% of B2B marketers state that they’ll rely heavily on content moving forward, but whether or not these marketers have the will and resources to execute that plan remains to be seen.
Statistic Two: Email Campaigns Drive a Ton of Leads
Too many companies are abandoning email in favor of the next trendy marketing strategy. Unsurprisingly, three quarters of companies still see a lot of their leads come in via email. Of course, other digital strategies like SEO, SEM, and Social Media Marketing aren’t far behind in terms of lead generation. We believe in using each of these strategies to drive a higher volume of leads from multiple marketing channels.
Statistic Three: Ignore SEO at Your Peril
Ok, we admit it- SEO isn’t digital advertising. However, it’s a major factor in succeeding in digital marketing, and should always be used in conjunction with a well-thought out B2B digital advertising strategy. More than half of companies are seeing SEO’s impact on lead generation, and we expect that number to climb as more companies start seeing results.
There you have it- three B2B digital advertising statistics that every business owner and marketer should know. There’s a ton of marketing data out there, and chasing statistics can easily become a full-time obsession. However, we think it’s wise to keep things simple and focus on what will have the biggest impact on your bottom line. If you enjoyed this post, we encourage you to subscribe on the right for content updates via email, and share the infographic above via your social media profiles.