It’s No Secret- B2B Content Marketing Is On The Rise.
Today’s leading B2B brands are leveraging content to grow. In fact, B2B content marketing is one of the fastest-growing forms of digital marketing! If you’re a B2B marketer wondering if now is the right time to invest in content, here’s a collection of data from around the web that will help you make an informed decision:
It’s harder than ever to reach B2B buyers with digital advertisements.
In fact, more than 200 million people use ad blockers to avoid digital ads altogether (Content Marketing Institute). If you want to stay in front of a B2B audience, you’ve got to get creative.
B2B buyers prefer content.
B2B buyers don’t want to be manipulated into choosing one brand over others. Instead, they want to be informed and guided, so that they can make the best choice based on their needs. While digital advertising certainly shouldn’t be ignored, more than 80% of B2B buyers prefer content over ads.
B2B digital marketing creates a higher volume of leads.
The primary purpose for content marketing in the B2B world is lead generation. Companies who consistently leverage B2B content marketing have found that it produces three times as many leads as other digital marketing methods, while costing less than half as much. (Demand Metric)
They trust content, too.
While most buyers express a distrust for anything they view as an advertisement, 9/10 say they trust branded content from vendors, especially if it’s original and useful to them. (Demand Gen)
No Time? You’re not alone.
Great content takes time. Taking the time to create and promote content is extremely important, evidenced by the fact that most brands who haven’t reached their goals state that lack of time available was the key factor holding them back. Maybe that’s why more than 60% of B2B brands outsource content creation. If you’re running short on time, don’t be afraid to set aside a budget to outsource your B2B content marketing. (TopRankBlog)
Know who you’re talking to.
B2B Content Marketing experts say that audience relevance is the #1 factor contributing to their success. If you want to leverage B2B content marketing in your business, you’ll need to know your audience like the back of your hand.
B2B content marketing budgets are growing every year.
As digital advertising and brand engagement become more important to business growth, companies are seeking to optimize their budgets. As a result, 75% of B2B brands plan to increase their content marketing budgets year-over-year. (Curato)